Entries by Jo Lynn Deal

3 Tactics to Instantly Improve the Customer Experience

Does your company pay close attention to every piece of communication it releases? If you do, then congratulations! You probably offer one of the best customer experiences in your industry. For the rest of us, the busier we get as professionals, the greater the tendency we have to lean on templates and automatically generated responses. […]

Visual Content: Are your images optimized for maximum effect?

A picture is worth a thousand words… and tens of thousands of clicks. Statistics like the ones below from Hubspot highlight the value of using images with visual content marketing. Tweets with images receive 18% more clicks, 89% more favorites, and 150% more retweets. A scan of Facebook brand pages showed posts with images accounted for […]

Three Ways Your Small Business Should Be Using Videos

Are you using video with your small business marketing? When we think of creating a business video, often a hefty price tag comes to mind. For a high-quality HD video, a professional videographer could range anywhere from $3000 to $10000, and even more depending on what features and services you want. However, don’t let the […]

5 Ways New Businesses Can Prove Credibility With Clients

Saturday, I jumped into the car to run to the grocery store and the air conditioner wasn’t working. The vents in the back worked, but not the front vents. August + southern state means air conditioning is a must. So, I did what 93 percent of consumers do and reached out to family and friends for […]

How To Create Stunning Feature Images With PowerPoint

When website visitors share your content, whether on their social media channels or on other websites, the sites will search the content for an image to associate with it. This means if you don’t include a feature image with your webpage or blog post, the tiny image in your webpage sidebar might be the one […]

Sales Killers: 3 Things Marketing Will Never Be Able To Do

I love small business. I love everything it stands for – people making their dreams come true, growing the local economy, job creation, the impact on a community – all of it. I close my eyes and cringe every time I see a “Going Out of Business” sign in a store window, or I hear of […]

How To Get More of the Right Website Traffic with Twitter

Want to drive more of the right traffic to your website? You can use Twitter for that. To get the most out of your business Twitter account, begin by strategically growing your following. I’ve been growing my following by 50 to 100 (of the right) followers a day for the past two weeks using a […]

5 Must-Have Tools to Rock Content and Save Tons of Time

When people say social media is a free marketing resource, they are lying to you. Our cafe team has revamped our social media channel strategy and I’ll be the first to tell you that hours and hours of your valuable time go into curating and creating the content your audience needs, wants, and loves. And […]

3 Essential Skills For Successful Small Business Owners

Put a hundred small business owners in a room and you’re likely to hear a hundred different stories of how they became successful. You’ll find people as different as night and day. People from all walks of life and with varying strengths and skills. But look closer and you’ll begin to see commonalities. While their […]

How To Create Tweets People Actually Read, Click and Retweet

Is your business marketing challenged by the 140 character limit imposed by Twitter? While challenging, the character limit is also a blessing because it forces you to truly think about your content and focus on creating value for your audience. And the more focused you are on adding value for your Twitter audience, the more engagement, […]