Entries by Jo Lynn Deal

5 Out Of 10 Businesses Fail: How A Mentor Can Help You Beat The Odds

It’s alarming and discouraging, but according to Gallup research, five out of 10 U.S. businesses fail in the first five years. Five years of blood, sweat and lots of tears go swiftly down the drain, and this often leaves behind a bad memory that may linger for years. And for many people, there’s a good […]

Ready to turn your expertise into an online course?

Have you ever considered turning your knowledge into an online course and selling it? It’s much easier and harder than you might think. The team at myMarketing Cafe just wrapped up an online marketing course to help nonprofit leaders, and we learned a great deal from the experience. In this post, I thought I would […]

6 Questions A Social Media Manager Should Ask Before You Hire Them

Last week, I was networking with Jose Silva, who has enjoyed a long and successful career as a financial advisor. We were discussing his marketing strategy and brainstorming ideas about how we could help each other with our connections. During our chat, Jose brought up a great point. We were discussing social media management and […]

4 Key Reasons To Use Infographics With Small Business Marketing

As a small business owner, I spend a considerable amount of time creating content designed to persuade prospects to choose my company. I’m not sure consumers realize just how lucky they are living in this day and age of content marketing. I give away huge chunks of knowledge that took me years to learn, all […]

5 Ways To Use Visual Content For Business Growth

Visual content dominated 2014 and is the biggest marketing strategy for 2015. Are you using it with your marketing efforts? We’ve seen tremendous growth with content marketing over the past five years, including the switch from outbound to inbound marketing, where businesses focus on creating valuable content that draws the ideal audience to them. But […]

LinkedIn Publishing: Beware of content selfies

Ahhh, the famous Ellen selfie… Now that’s a billion dollar selfie! The once digital trend of Millenials has turned into a marketing phenomenon.  Businesses of all sizes are tapping into the power of selfies. Marketing Cloud recently shared how companies are successfully using selfie marketing to reach customers. But, where some succeed, many others fail.  There […]

Five Questions You Need To Answer About Your Target Audience

A few months ago during a meeting, I asked a prospective client who his target audience was. His answer was, “Earth.” For many new business owners, this may seem desirable, because you’ve just spent an exorbitant amount of time and money planning and creating your business. You need customers and you need them now! Does […]

8 Game-Changing Steps To Turn Blog Followers Into Clients

Yesterday, I had a wonderful visit followed by lunch with a great friend and fellow writer. (Truly, I have some nerve putting myself in the same writing category with her.) We met almost two years ago, but we met “in person” for the first time yesterday.  Amanda Cleary Eastep, aka Word Ninja, is a member […]

Inbound Marketing for Nonprofits: The key to acquiring qualified leads

Inbound marketing is a marketing strategy that began in 2006 and uses high-quality content to bring “interested” prospects to your company door. That means instead of chasing prospects, they actually come looking for you. Soak that in for a minute. Doesn’t that sound nice? Imagine opening your morning emails and finding several inquiries from happy, interested […]

Your 2015 Small Business Marketing Toolkit

Did you see the September article in the Washington Post, “More businesses are closing than starting?” Not only are business closing, but only 8 percent of all companies (in America) are less than one year old.  Those are dismal words to a small business owner and to those who are considering starting a business. Is […]