Entries by Guest Contributor

How to Tell if Your Content Marketing is Working

Today’s guest post comes from Johanna Rivard. Johanna drives the product and data strategies at PureB2B. She’s a two-decade veteran of the online publishing, B2B demand generation, and technology media markets. Johanna shares her tips for evaluating our content marketing efforts.   The purpose of content marketing is clear: lead generation and/or sales. Every content marketer will […]

Quick Guide: Test Your Business Mobile App Before Launch

Today’s guest post comes from Phillip Lew, Chief Executive Officer at XBOSoft, a software testing company. He oversees strategy, operations and business development through his expertise as a software engineer since founding the company in 2006. Lew holds a PMP certification and a Ph.D. in Computer Science and Engineering from Beihang University. A Guide To […]

How To Make Your Website A More Valuable Asset

Today’s connection guest post comes from Jock Purtle. Jock is the founder of Digital Exits, an online brokerage service that specializes in the appraisal and buying/selling of online businesses. He has worked as a marketing consultant for much of his career, and his focus has always been on helping other entrepreneurs find success. The best […]

7 Effective Tips For A Successful Business Development Strategy On LinkedIn

Today’s Connection Guest Post is brought to you by Abhyank Srinet. He holds a Masters in Management degree from ESCP Europe & has an engineering degree with a specialization in Instrumentation & Control. His interest in the digital landscape motivated him to create an online startup for Masters in Management application consulting (MiM-Essay.com), focused on spreading […]

Considering A Mobile App For Your Business? Here’s What You Should Know

Today’s guest post comes to us from Andy Mack, CEO and co-founder of SnapMobile, a mobile app development agency. Andy is a mobile industry veteran with a passion for helping companies take advantage of mobile platforms. Andy dives into all things related to App development on his blog. I encourage you to go over and […]

How To Market Just Like The Team Behind Apple

Today’s guest post comes to us from Ellie Summers and the team over at The Website Group based in the United Kingdom. I invite you to go over to their website.  But do yourself a favor and start at their About Us page. It’s truly the best I’ve ever seen. From this page alone, you […]

How To Track And Validate Website Sales Leads By Marketing Channel

Guest post by Matt Cannon. Matt is Director of Web Services at Straight North, an Internet marketing agency in Chicago that specializes in SEO, PPC and web design services. Cannon manages all web development activities, ensuring that every project is applying current development standards and techniques. How  To Track And Validate Website Sales Leads By Marketing Channel […]

Six Vital Ways Employee Training Programs Boost Small Business

This connection guest blog comes to you from Rocco Lungariello. Rocco is a Marketing and Social Media Content Creator at New Horizons , the largest group of New Horizons training centers in America. He has been generating content related to the IT industry for more than four years. If, like many small-business owners, you believe your […]

Seven Types Of Content That Are Most Compelling

This connection guest blog comes to you from Hammad Akbar. Hammad is a tech entrepreneur with a passion for technology and online marketing. He’s currently focusing on a new startup TruConversion , a SaaS application in web/mobile analytics space. Check out his blog HammadAkbar.com.  Follow him on Twitter and LinkedIn.   We all know that content is something […]

Take The Mystery Out Of Lead Generation Marketing

This connection guest blog comes to you from Brad Shorr, Director of Content Strategy at Straight North, a B2B Internet marketing company in Chicago. Brad’s team specializes in SEO, PPC and web design. His articles on marketing and business strategy have appeared on scores of leading online publications including Forbes, Moz and Entrepreneur. Take the […]