Three Important Tactics To Boost Website Conversions

Does your website attract visitors but not such a great job at converting them to customers? A businesses website is one of the most important tools in the marketing toolbox. While it’s used for many purposes, one of the key … Continue reading

A Guide To Small Business Social Media Etiquette [Infographic]

This week’s Connection Thursday brings you information about business social media etiquette.  Our guest blogger is Jennifer Landry.  Jennifer is a dedicated web journalist from Malibu, California. She specializes in articles about business management and the current social media landscape. She welcomes … Continue reading

Social Media Marketing: Important Tips Every Small Business Can Follow

How is your small business social media strategy working out for you? If that question evoked an eye roll from you, you’re not alone. It’s evident that small businesses should take advantage of including social media in the marketing mix, … Continue reading

Improve Business Transparency And Efficiency With This Tool

About two months ago, I came across a tool called Toggl and it has really helped me transform my business. (I wish they had an affiliate program because I would join it!)  Even if you bill by project, this tool … Continue reading

A B2B Sales Strategy for People Who Hate to Sell

Early in my career I was a branch secretary for a mid-size copier sales company. Our office team included four to six sales representatives, about the same number of technicians, our branch manager, a delivery person, and little ole me. … Continue reading

Three Business Tools For Saving Money, Time and Your Sanity

“It took me hours to figure out how to (fill in the blank).”   The sentence above, and those like it, are claims I hear from small business owners that just make me shiver.  It’s common to try to take … Continue reading

Five Reasons You Should Use Your Phone During a Meeting

It happens all the time. You’re giving a presentation or leading a meeting… There are 10 to 15 people present… Slowly people begin to sneak peeks at their cell phones. Some even boldly begin using their phones while you are … Continue reading

Why So Many Small Businesses Fail: 3 Missing Links

If you own a small business, you’re in great company with 27.5 million other business owners. If you are the only employee at your business, then you are one in 21.4 million, at least according to the Small Business Association, that … Continue reading

Why Every Small Business Needs a Marketing Strategist

Would you trust a self-taught doctor with your next surgery? What about a self-taught attorney with a lawsuit? How about a rookie investment advisor with your finances? I’m positive your answer to all of these questions is a resounding “No!” … Continue reading

To-Do List: Daily Steps to Grow LinkedIn, Facebook, and Twitter

If someone asked you, “What would you like to see happening on your social media channels?” Your answers might include… Better engagement! Sales! More followers! Here’s the key to making this happen: Use the channel as a USER. Each channel … Continue reading