How To Sell To LinkedIn Contacts Using Facebook, Twitter and Google+

Are you using social media to support sales efforts? For social media to be an effective sales tool, it must be part of an overall marketing strategy that builds trust with our audience and moves them to action.  We have to look beyond ‘likes and shares’ and consider how to … Continue reading

5 Out Of 10 Businesses Fail: How A Mentor Can Help You Beat The Odds

It’s alarming and discouraging, but according to Gallup research, five out of 10 U.S. businesses fail in the first five years. Five years of blood, sweat and lots of tears go swiftly down the drain, and this often leaves behind a bad memory that may linger for years. And for … Continue reading

Ready to turn your expertise into an online course?

Have you ever considered turning your knowledge into an online course and selling it? It’s much easier and harder than you might think. The team at myMarketing Cafe just wrapped up an online marketing course to help nonprofit leaders, and we learned a great deal from the experience. In this … Continue reading

6 Questions A Social Media Manager Should Ask Before You Hire Them

Last week, I was networking with Jose Silva, who has enjoyed a long and successful career as a financial advisor. We were discussing his marketing strategy and brainstorming ideas about how we could help each other with our connections. During our chat, Jose brought up a great point. We were … Continue reading

4 Key Reasons To Use Infographics With Small Business Marketing

4 Key Reasons to Use Infographics

As a small business owner, I spend a considerable amount of time creating content designed to persuade prospects to choose my company. I’m not sure consumers realize just how lucky they are living in this day and age of content marketing. I give away huge chunks of knowledge that took … Continue reading

How to Choose Advertising Channels for your Small Business

Small Business Advertising

The accelerated development of web technologies has brought a set of new opportunities for small businesses, especially in terms of marketing strategies. Online promotion and advertising activities are seen as a cost-efficient way for this market segment to present their products or services to the widest possible audience. Therefore, it’s … Continue reading

5 Ways To Tie Visual Content to Business Growth

Visual content dominated 2014 and is the biggest marketing strategy for 2015. Are you using it with your marketing efforts? We’ve seen tremendous growth with content marketing over the past five years, including the switch from outbound to inbound marketing, where businesses focus on creating valuable content that draws the … Continue reading

How To Amplify Your Content Marketing Strategy

This post comes to us from Jennifer Landry.  Jennifer is a dedicated web journalist from Malibu, California. She specializes in articles about business management and the current social media landscape. She welcomes you to connect with her on Twitter.   How To Amplify Your Content Marketing Strategy Do you have an … Continue reading

LinkedIn Publishing: Beware of content selfies

Ahhh, the famous Ellen selfie… Now that’s a billion dollar selfie! The once digital trend of Millenials has turned into a marketing phenomenon.  Businesses of all sizes are tapping into the power of selfies. Marketing Cloud recently shared how companies are successfully using selfie marketing to reach customers. But, where some … Continue reading

Five Questions You Need To Answer About Your Target Audience

A few months ago during a meeting, I asked a prospective client who his target audience was. His answer was, “Earth.” For many new business owners, this may seem desirable, because you’ve just spent an exorbitant amount of time and money planning and creating your business. You need customers and … Continue reading