Why So Many Small Businesses Fail: 3 Missing Links

If you own a small business, you’re in great company with 27.5 million other business owners. If you are the only employee at your business, then you are one in 21.4 million, at least according to the Small Business Association, that … Continue reading

Why Every Small Business Needs a Marketing Strategist

Would you trust a self-taught doctor with your next surgery? What about a self-taught attorney with a lawsuit? How about a rookie investment advisor with your finances? I’m positive your answer to all of these questions is a resounding “No!” … Continue reading

To-Do List: Daily Steps to Grow LinkedIn, Facebook, and Twitter

If someone asked you, “What would you like to see happening on your social media channels?” Your answers might include… Better engagement! Sales! More followers! Here’s the key to making this happen: Use the channel as a USER. Each channel … Continue reading

Why any business can be successful on LinkedIn

Working in the small business arena is tough, especially for a storefront small business owner.  According to the Small Business Association, over half of U.S. small businesses fail within the first five years. While the reasons vary, one of the … Continue reading

How to boost your organic SEO ranking on Google

Boost Google Organic Search Ranking

For any size business, one of the most important marketing goals is to gain a high organic search ranking with search engines. Our primary target is the mother of all search engines: Google. Recently, Search Engine Journal provided an in-depth … Continue reading

Marketing Success: Replace digital overwhelm with simplicity

© Kelli Knack - Composure

This week’s connection Thursday introduces you to the remarkably talented Kelli Knack.  Since high school, photography has been Kelli’s life. Although she did attend art school briefly, she considers herself to be self-taught. Her greatest mentor was her grandmother, who … Continue reading

How to use Webinars as a Marketing Power Tool

Small Business Marketing Toolkit

You might be among the group that believes webinars should die, but that just means you aren’t attending the right ones or using them correctly with your marketing plan.  I beg you to indulge me, because it’s time to start … Continue reading

One Strategy for Aligning Yourself with Industry Experts

It's what you know AND who you know

Remember the phrase “It’s not what you know, but who you know?”  I believe it originated in Hollywood, California as a rule for actors seeking fame. In truth, it can be applied to any industry.  Renowned speaker John Maxwell shared … Continue reading

Use a Client Referral System to Grow Your Business

Referral System

What’s more powerful than how great you say you are? How great others say you are.  I know a local small business owner who runs his business solely on referrals. He, of course, has to hold up his end of … Continue reading

Why Every Small Business Needs a Google+ Page

This week’s Connection Thursday makes me quite giddy.  I am ever so proud to introduce you to Dana Haddon. Dana is sharing a slice of her marketing knowledge in today’s guest post. She is the artist behind CereusArt Coastal Décor, … Continue reading