A B2B Sales Strategy for People Who Hate to Sell

Early in my career I was a branch secretary for a mid-size copier sales company. Our office team included four to six sales representatives, about the same number of technicians, our branch manager, a delivery person, and little ole me. It was a cohesive group and I can say I … Continue reading

Three Business Tools For Saving Money, Time and Your Sanity

“It took me hours to figure out how to (fill in the blank).”   The sentence above, and those like it, are claims I hear from small business owners that just make me shiver.  It’s common to try to take on everything when launching a small business. Often our finances … Continue reading

Five Reasons You Should Use Your Phone During a Meeting

It happens all the time. You’re giving a presentation or leading a meeting… There are 10 to 15 people present… Slowly people begin to sneak peeks at their cell phones. Some even boldly begin using their phones while you are presenting. When leading a meeting, one of the first instructions … Continue reading

Why So Many Small Businesses Fail: 3 Missing Links

If you own a small business, you’re in great company with 27.5 million other business owners. If you are the only employee at your business, then you are one in 21.4 million, at least according to the Small Business Association, that is. And, if you have been in operation for more … Continue reading

Why Every Small Business Needs a Marketing Strategist

Would you trust a self-taught doctor with your next surgery? What about a self-taught attorney with a lawsuit? How about a rookie investment advisor with your finances? I’m positive your answer to all of these questions is a resounding “No!” And for some of you, maybe you spiced up that … Continue reading

To-Do List: Daily Steps to Grow LinkedIn, Facebook, and Twitter

If someone asked you, “What would you like to see happening on your social media channels?” Your answers might include… Better engagement! Sales! More followers! Here’s the key to making this happen: Use the channel as a USER. Each channel has a different personality, and one piece of content isn’t … Continue reading

Why any business can be successful on LinkedIn

Working in the small business arena is tough, especially for a storefront small business owner.  According to the Small Business Association, over half of U.S. small businesses fail within the first five years. While the reasons vary, one of the biggest catalysts is not effectively marketing the business. I always … Continue reading

How to boost your organic SEO ranking on Google

Boost Google Organic Search Ranking

For any size business, one of the most important marketing goals is to gain a high organic search ranking with search engines. Our primary target is the mother of all search engines: Google. Recently, Search Engine Journal provided an in-depth look at the 200 algorithms Google uses for website ranking. … Continue reading

Marketing Success: Replace digital overwhelm with simplicity

© Kelli Knack - Composure

This week’s connection Thursday introduces you to the remarkably talented Kelli Knack.  Since high school, photography has been Kelli’s life. Although she did attend art school briefly, she considers herself to be self-taught. Her greatest mentor was her grandmother, who taught her how it feels to create something beautiful, something … Continue reading

How to use Webinars as a Marketing Power Tool

Small Business Marketing Toolkit

You might be among the group that believes webinars should die, but that just means you aren’t attending the right ones or using them correctly with your marketing plan.  I beg you to indulge me, because it’s time to start taking webinars seriously for your small business marketing. For many … Continue reading