Blog Subscribers versus Email Subscribers: Which is better?

When it comes to driving the right clients to your website, a business blog is by far the most valuable, versatile tool. Don’t believe me? Then you haven’t read 27 Powerful Reasons for a Business Blog. And while your blog is the ‘power tool’ of all content marketing tools, it … Continue reading

Email Marketing: One critical step most businesses forget

email marketing tactics

There is a good and bad side to small business marketing. On the good side, every day creative geniuses are developing new ways we can market our business– think email marketing, social media, Apps, and daily deals sites like Groupon. Not everything will apply to our way of doing business … Continue reading

How To Sell To LinkedIn Contacts Using Facebook, Twitter and Google+

Are you using social media to support sales efforts? For social media to be an effective sales tool, it must be part of an overall marketing strategy that builds trust with our audience and moves them to action.  We have to look beyond ‘likes and shares’ and consider how to … Continue reading

5 Out Of 10 Businesses Fail: How A Mentor Can Help You Beat The Odds

It’s alarming and discouraging, but according to Gallup research, five out of 10 U.S. businesses fail in the first five years. Five years of blood, sweat and lots of tears go swiftly down the drain, and this often leaves behind a bad memory that may linger for years. And for … Continue reading

Ready to turn your expertise into an online course?

Have you ever considered turning your knowledge into an online course and selling it? It’s much easier and harder than you might think. The team at myMarketing Cafe just wrapped up an online marketing course to help nonprofit leaders, and we learned a great deal from the experience. In this … Continue reading

6 Questions A Social Media Manager Should Ask Before You Hire Them

Last week, I was networking with Jose Silva, who has enjoyed a long and successful career as a financial advisor. We were discussing his marketing strategy and brainstorming ideas about how we could help each other with our connections. During our chat, Jose brought up a great point. We were … Continue reading

4 Key Reasons To Use Infographics With Small Business Marketing

4 Key Reasons to Use Infographics

As a small business owner, I spend a considerable amount of time creating content designed to persuade prospects to choose my company. I’m not sure consumers realize just how lucky they are living in this day and age of content marketing. I give away huge chunks of knowledge that took … Continue reading

How to Choose Advertising Channels for your Small Business

Small Business Advertising

The accelerated development of web technologies has brought a set of new opportunities for small businesses, especially in terms of marketing strategies. Online promotion and advertising activities are seen as a cost-efficient way for this market segment to present their products or services to the widest possible audience. Therefore, it’s … Continue reading

5 Ways To Tie Visual Content to Business Growth

Visual content dominated 2014 and is the biggest marketing strategy for 2015. Are you using it with your marketing efforts? We’ve seen tremendous growth with content marketing over the past five years, including the switch from outbound to inbound marketing, where businesses focus on creating valuable content that draws the … Continue reading

How To Amplify Your Content Marketing Strategy

This post comes to us from Jennifer Landry.  Jennifer is a dedicated web journalist from Malibu, California. She specializes in articles about business management and the current social media landscape. She welcomes you to connect with her on Twitter.   How To Amplify Your Content Marketing Strategy Do you have an … Continue reading