Five Top Lead Generation Sources for a Small Business

Do you track how many leads your business receives each day? Each week? Do you know which of your marketing efforts results in the best leads? An examination of myMarketing Cafe’s online and offline lead sources revealed the following as our top five high quality lead generators. For us, digital … Continue reading

How To Market A Small Business On A Budget

One of the first questions I ask a prospective new client is ‘What is your marketing budget?’ How they answer this question tells me a great deal about how to help them. If their answer is that they don’t have a budget, then I know I have to begin at … Continue reading

Three (FREE) Video Tools That Will Have Your Competition Squirming

If a new social media channel launched tomorrow, how quickly would you look into whether you could use it for your business? Are you an early adopter? Or are you in the middle with the majority adopters? Maybe you are what Everett M. Rogers labeled the laggard, and you’ll use … Continue reading

How To Get More Qualified Leads With Your Next Presentation

Do you give presentations or host trainings as part of your business marketing? Maybe you host or guest speak on webinars or Google hangouts. Or maybe it’s a bigger deal and you are the speaker for an online conference, or even at in-person events. Whatever the venue, speaking is a … Continue reading

Blog Subscribers versus Email Subscribers: Which is better?

When it comes to driving the right clients to your website, a business blog is by far the most valuable, versatile tool. Don’t believe me? Then you haven’t read 27 Powerful Reasons for a Business Blog. And while your blog is the ‘power tool’ of all content marketing tools, it … Continue reading

Email Marketing: One critical step most businesses forget

email marketing tactics

There is a good and bad side to small business marketing. On the good side, every day creative geniuses are developing new ways we can market our business– think email marketing, social media, Apps, and daily deals sites like Groupon. Not everything will apply to our way of doing business … Continue reading

How To Sell To LinkedIn Contacts Using Facebook, Twitter and Google+

Are you using social media to support sales efforts? For social media to be an effective sales tool, it must be part of an overall marketing strategy that builds trust with our audience and moves them to action.  We have to look beyond ‘likes and shares’ and consider how to … Continue reading

5 Out Of 10 Businesses Fail: How A Mentor Can Help You Beat The Odds

It’s alarming and discouraging, but according to Gallup research, five out of 10 U.S. businesses fail in the first five years. Five years of blood, sweat and lots of tears go swiftly down the drain, and this often leaves behind a bad memory that may linger for years. And for … Continue reading

Ready to turn your expertise into an online course?

Have you ever considered turning your knowledge into an online course and selling it? It’s much easier and harder than you might think. The team at myMarketing Cafe just wrapped up an online marketing course to help nonprofit leaders, and we learned a great deal from the experience. In this … Continue reading

6 Questions A Social Media Manager Should Ask Before You Hire Them

Last week, I was networking with Jose Silva, who has enjoyed a long and successful career as a financial advisor. We were discussing his marketing strategy and brainstorming ideas about how we could help each other with our connections. During our chat, Jose brought up a great point. We were … Continue reading