Social Media ROI: 27 Ways To Use A Business Blog [INFOGRAPHIC]

Content Marketing ImageTraditional marketing places a key message in front of your audience, content marketing begins a discussion with that audience. One of the most versatile and beneficial tools as to content is the business blog. It should be noted…this statement is true when the blog is used to its fullest advantage.

The facts speak for themselves, blogs serve as a critical tool for inbound marketing but the uses go far beyond marketing.  Below is an infographic outlining 27 strategic uses for a business blog. (Tweet this) The information explores organizational and operational opportunities, customer acquisition, business branding, lead generation and data analysis. The graphic also shares recent statistics highlighting the return on investment of a business blog.

In this era of content overload, businesses must focus on identifying strategic ways to reach their audience. (Tweet this)

There’s more to it than content!  Content brings only a percentage of the value to your business blog.  The remaining value derives from blog promotions.  If you write a blog post–and enhance it with visual aids, statistics, relevant links, keywords, and calls-to-action–there is still no guarantee your audience will ever see the content.  Reach your audience by developing a blog promotions strategy that is followed with every post.  Need a tool to help build a promotions strategy? Try the Guide to Boost Blog Traffic.  This tool offers a useful overview of the promotions process.

A blog provides the ideal content marketing platform, perfect for storytelling, compatible with visual content, and powered by a long life cycle.  Would you like to learn more about how to reap all of the advantages of a business blog for your business? Ask here.

Join us at our Power Session and harness the power of a business blog.

27 Strategic Uses of a Business Blog

About Jo Lynn Deal

Jo Lynn Deal is the founder of myMarketing Café, a small business online resource center, entrepreneur community, and professional marketing blog. The café team is dedicated to helping small business owners reach their business goals and experience business growth. Cited as an outstanding business leader by The Business Journal, Jo Lynn uses her leadership experience to help corporations build partnerships and greater collaboration with their customers. She is an Integrated Marketing Communications strategist and a contributor to some of the industry’s largest publications including PR News, Social Media Today, and Project Eve.
Tagged , . Bookmark the permalink.
5 comments
Word Ninja
Word Ninja

I found the 59% stat from Gallup interesting. Good to know employees find the blog helpful. I've seen companies sharing blogging duties. I wonder if that percentage rises if the blogger is the CEO/owner of the company. 

jolynndeal
jolynndeal moderator

@Word Ninja That percentage wasn't tied directly to blogs. Sorry if it seemed that way.  That figure was tied to employees not knowing the direction or mission of the company, and specifically because the information isn't shared with them in any form. When I read this, I immediately thought a blog would be a good instrument for informing employees. So I included the statistic to encourage businesses to think outside of marketing for blog usage.  What do you think of that idea?

Word Ninja
Word Ninja

@jolynndeal I see that after reading more closely! What I've found is that employees don't even check the company website as often as you think they might for current news and stories, at least not in the places where I've worked. But I think you're right in the potential a blog holds for helping employees understand brand and direction. The challenge would be to make the company blog relevant for employees, something they find benefits them. 

jolynndeal
jolynndeal moderator

@Word Ninja So True! Engaging employees begins with creating an engaging company culture.  When I think of using a blog for employees, I think of it from an applicant's perspective or a new hire. It would be a good resource to learn about the company.  You always offer the best insight!