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Would you let a brand new employee take over your most valuable business account? Of course not, and for many valid reasons, with the most important being–they aren’t prepared. The same rule applies when developing an integrated marketing plan. Chances for success are much greater when you are prepared. Take a look behind-the-scenes at the […]
Part II of our series Social Media Best Practices focuses on Pinterest. Over the next few weeks, we will be introducing best-practices for small business marketing using the top social media channels. If you missed last week’s focus on Facebook, here’s the link. Keep these cheat sheets handy when developing your content or editorial calendar. PINTEREST […]
Today’s connection post is brought to you by Jensen Lee. Jensen is the Founder and Managing Member of bidetsPLUS, an online retail store specializing in bidet toilet seats. Prior to bidetsPLUS, Jensen held management positions in technology-related fields, in both the U.S. and Europe, and he also held the position of Product Manager of Global […]
Today’s connection post is brought to you by Michelle Laurey. Michelle works as a VA for small businesses. She loves talking business, and productivity, and sharing her experience with others. Outside her keyboard, she spends time with her Kindle library or binge-watching Billions. Her superpower? Vinyasa flow! Talk to her on Twitter @michelle_laurey. Developing a […]
Your LinkedIn contacts are not leads. They are contacts, and you have some work to do before they officially become a lead. I saw a comment in my LinkedIn news feed today where someone said, “I have been on LinkedIn for years. Has anyone got a fresh lead on LinkedIn that turned into a sale? I […]
If a new social media channel launched tomorrow, how quickly would you look into whether you could use it for your business? Are you an early adopter? Or are you in the middle with the majority adopters? Maybe you are what Everett M. Rogers labeled the laggard, and you’ll use the shiny new toy after […]
A few months ago during a meeting, I asked a prospective client who his target audience was. His answer was, “Earth.” For many new business owners, this may seem desirable, because you’ve just spent an exorbitant amount of time and money planning and creating your business. You need customers and you need them now! Does […]
When creating a marketing plan for your small business, it’s important to study your audience. Who is your ideal customer? What is the best way to reach them? Where do they hang out? One company facing the challenge of reaching a hard-to-reach market is myMarketing Cafe member Zounds of the Midsouth. Zounds franchise owner Joe […]
Special events, whether held at a physical location or simply an online event, can be successful with the right planning and the right implementation team. If you don’t have time to put together a plan, cancel the idea entirely, because for the event to be successful, it has to be done right. Here are six […]
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