As a small business owner, you’ve got many things that can drastically and immediately impact your bottom line – an employee calling in sick, an increase in price from a vendor, late deliveries to your customers, or late arrivals of inventory to you. For some businesses, things like weather, local news, special events and traffic […]
Facebook opened up a new lead-generating marketing channel when it added video functionality to its high-profile cover space. The cover space on a Facebook business page is the first impression your visitors receive when they arrive on your page. A catchy company video can quickly grab their attention. The question for you is, what do […]
Are you using a Facebook business page to create awareness and generate leads for your small business? Facebook has added business-friendly advertising features to help small businesses with their marketing, including carousel product ads, featured videos, and dynamic product ads. There are also several free Facebook features to promote your business in an authentic way. […]
YouTube video marketing is a powerful marketing medium. It’s a way to capture your audience’s attention and tell your business story. If you’re on the fence about using videos in your business marketing, take a look at some compelling statistics pulled from a recent article on Hubspot. 75% of video viewers have interacted with an […]
Your LinkedIn contacts are not leads. They are contacts, and you have some work to do before they officially become a lead. I saw a comment in my LinkedIn news feed today where someone said, “I have been on LinkedIn for years. Has anyone got a fresh lead on LinkedIn that turned into a sale? I […]
Your email marketing efforts should be generating an average ROI of $38 for every $1 you spend, according to recent 2016 statistics. That’s a really good return on your marketing investment, and shows why so many businesses allocate a significant portion of the marketing budget to email marketing (82% of B2B and B2C companies use […]
Here’s the good news. As your LinkedIn network grows, the frequency of your LinkedIn connection requests will increase. It’s the law of attraction – like attracts like. With every connection request you accept, your second and third level connections begin to see that others are connecting with you. It’s only logical they would want in […]
For both marketers and small businesses, Hubspot serves as a tremendous resource for creating a robust content marketing program. And if you tie your marketing efforts to their CRM platform, you’ve got a powerful recipe for success. But there’s something more we can learn from Hubspot than from just downloading their content marketing or using […]
If you are a savvy business professional, you’re undoubtedly taking advantage of the internet to create awareness about your business and you as a professional in your field. Whether you’re connecting with people on the networking giant LinkedIn, or a niche site like Networking for Professionals, or an industry blog like Spin Sucks, the people you […]
If you’ve been successful using Facebook with your business social media marketing, you know how important it is to use it just like your audience does. Social media marketing should demonstrate genuine engagement including ‘liking’ other business and community pages and interacting with them on your news feed, interacting with and responding to followers, and sharing […]