A positive human connection is key to an exceptional customer experience with a brand. The experience stays with them, leading to loyalty and engagement. Keeping, or improving, that connection is increasingly difficult in a digital-first environment. Technology is everywhere, losing the human element in the process. Data and personalization should be used to amplify human […]
The AIDA marketing model was first introduced in 1898 by E. St. Elmo Lewis and it aimed to explain the theoretical process of the customer journey. Lewis outlined four stages of this process – Attention, Interest, Desire, and Action, creating what is most likely the oldest acronym in marketing – AIDA. Due to its straightforward […]
Today’s connection post is brought to you by Geoffrey Klein. Geoffrey is the Founder & CEO of nine dots, a video and animation company that helps businesses share their message through visual communication to connect with their audience. Geoffrey is also a Tedx speaker and an adjunct professor at Temple University’s School of Media & Communications. […]
Today’s connection post (How About an Unstoppable Copywriting Formula on How to Optimize Voice Search in 2021?) is brought to you by Liz Slyman. Over the past decade, Liz has worked as a copywriter and digital marketing executive for a multitude of companies from startups and mid-sized businesses to working as the VP of marketing […]
Today’s connection post (Small Business Digital Sales Channels to Explore in 2021) is brought to you by Lisa Michaels. Lisa is a freelance writer, editor, and a thriving content marketing consultant from Portland. Being self-employed, she does her best to stay on top of the current trends in business and tech. Feel free to connect […]
Today’s connection post is brought to you by Joe Peters. Joe is a Baltimore-based freelance writer and an ultimate techie. When he is not working his magic as a consultant writing about blog posts, this incurable tech junkie devours the news on the latest gadgets and binge-watches his favorite TV shows. Follow him on @bmorepeters. […]
Today’s connection post, Becoming an Entrepreneur, is brought to you by Kat Buckley. Kat is the owner of a cleaning company in OKC called HappyCleans. Her passions include small business, startups, and healthy living When you decide to start your own business, you know that you’ll have to make sacrifices, but the reality is you […]
Today’s connection post is brought to you by Joe Peters. Joe is a Baltimore-based freelance writer and an ultimate techie. When he is not working his magic as a consultant writing about blog posts, this incurable tech junkie devours the news on the latest gadgets and binge-watches his favorite TV shows. Follow him on @bmorepeters. […]
Today’s connection post is brought to you by Jensen Lee. Jensen is the Founder and Managing Member of bidetsPLUS, an online retail store specializing in bidet toilet seats. Prior to bidetsPLUS, Jensen held management positions in technology-related fields, in both the U.S. and Europe, and he also held the position of Product Manager of Global […]
Today’s connection post is brought to you by Tim Waldenback. Tim is the co-founder of Zutobi Drivers Ed, a gamified e-learning platform focused on online drivers education to help teens get their license. Tim founded Zutobi to make world-class driver’s education fun, affordable, and easily accessible for all. When you are designing your mobile app, […]