Create shareable content from customer testimonials

I’ve been working with cafe member Big Papa’s Sauces to help them build their online presence.  We recently completed a website redesign with full integration of their existing and new social media channels.  While we always strive to create unique content for each channel based on our target audience and the functionality of the channel, the content we wanted to share across all channels was customer testimonials.  Big Papa’s Sauces has worked very hard to provide a high-quality product and it has paid off big time.  Customers have been singing their praises on Facebook.

Customer testimonials provide extremely value-added content for your digital channels.

So, our challenge was how do we take written customer feedback and make it visually creative?  My own personal, separate goal was to find a platform small businesses could use that wouldn’t break the bank.  Well how does FREE sound?

Here’s what we did:

1. We compiled customer testimonials from the company’s Facebook page.  It was the primary resource for customer feedback.

2.  When pictures were used with testimonials, we used them across channels. The channels we used were the company website, Facebook, and a brand new Pinterest page. In the future, we will use the content for an email campaign, possibly a Facebook ad campaign, and other sales promotions.

3.  When pictures weren’t available with a testimonial, we used Pinstamatic.com to find a creative background for the testimonial and create a jpeg that could be used across channels. Pinstamatic is a free marketing platform.

4.  When we finished with the designs, we were ready to use our new content of customer testimonials on our digital channels.  We optimized the content on each channel with keywords and backlinks to the Big Papa’s website, in an effort to drive visitors to the website.

I’m thrilled with how well the Pinstamatic platform worked for this small business project.  What do you think?  How can we make this even better? Share your ideas.

Website:

Website Customer TestimonialsFacebook Album and Post:

Facebook Album postFacebook Album page

New Pinterest Page and Board:

Big Papas Pinterest Page

Big Papas Pinterest Board

About Jo Lynn Deal

Jo Lynn Deal is the founder of myMarketing Café, a small business online resource center, entrepreneur community, and professional marketing blog. The café team is dedicated to helping small business owners reach their business goals and experience business growth. Cited as an outstanding business leader by The Business Journal, Jo Lynn uses her leadership experience to help corporations build partnerships and greater collaboration with their customers. She is an Integrated Marketing Communications strategist and a contributor to some of the industry’s largest publications including PR News, Social Media Today, and Project Eve.
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6 comments
jenhavice
jenhavice

This is such a great idea and so creative! And, it's easy enough for small businesses to keep up with on their own. This is a must share.

jenhavice
jenhavice

This is such a great idea and so creative! And, it's easy enough for small businesses to keep up with on their own. This is a must share.

jolynndeal
jolynndeal moderator

@CereusArt Thank you.  I see some really beautiful beach-themed testimonials in your future!

jolynndeal
jolynndeal moderator

Thank you, Jen! You are so right about small businesses being able to keep adding to the channels as new testimonials come in. Adding as new comments come in will help continue to drive the audience to the content. We love it too!

jolynndeal
jolynndeal

Thank you, Jen! You are so right about small businesses being able to keep adding to the platforms as new testimonials come in. Adding as new comments come in will help continue to drive the audience to the content. We love it too!