landing page videos

7 Types of Videos to Showcase on Different Landing Pages

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Torrey TayanakaToday’s connection post comes from Torrey Tayenaka. Torrey is the co-founder and CEO at Sparkhouse, an Orange County based video and tv commercial production agency. He is often asked to contribute expertise in publications like Entrepreneur, Single Grain and Forbes. Sparkhouse is known for transforming video marketing and advertising into real conversations.Rather than hitting the consumer over the head with blatant ads, Sparkhouse creates interesting, entertaining and useful videos that enrich the lives of his clients’ customers. In addition to Sparkhouse, Torrey has also founded the companies Eva Smart Shower, Litehouse & Forge54.

Videos are a must-have on landing pages if you are to give your audience a wholesome experience. They add persuasiveness and can jump-start sales through conversion. The catch — they must be unique and tailored for your target audience.

Some telling video statistics that show the impact of video in the digital age:

These video statistics indicate why it is important that you choose the appropriate type of video for your landing page. Here are seven types.

Product overviews

Landing pages and product overviews are synonymous. Using this type of video will show your prospective customers your products, how they work, their strengths and weaknesses. Ecommerce businesses require product overviews because of the nature of their businesses. Any landing page that aims at closing sales will also benefit. Product videos influence a buyer’s decision, especially when suitable explanations are incorporated.

Educational videos

Educational videos create awareness about the products or services you offer. However, they are not as forthright. They teach on topics associated with your business in a disguised and entertaining manner. Here is an example.

It helps if you also address questions asked to portray you as an authority in your field. All these go a long way in building an audience who trust you and your brand. Your reward? Brand visibility, more traffic, and ultimately more conversions and sales.

Influencer unboxing videos

This is a popular way of displaying your products through an influencer who unwraps a boxed present. It works well during the festive season and can be addictive to viewers. Unboxing videos stir up curiosity and expectation. The only catch is to ensure you do it right. Have the right influencers, use attractive packaging, and remember to insert a ‘thank you’ note.

Commercial videos

They are similar to the traditional tv commercial videos we all know. The main aim of using them is to appeal to new leads and gain brand visibility. To ensure people linger longer on your site, employ storytelling in this type of video.

 It will provoke emotions and lead to action. You should try to raise these emotions in 30 seconds, or else the audience will lose interest and leave your site. Note that all a visitor has to do when they do not want to see your video is to click the ‘skip’ button.

Explainer videos

You will attract the right audience if you understand their problem and explain it back to them with a relevant solution. In this case, your product or service. Using an explainer video to demonstrate how your business solves, their pain points will grasp their attention. Your video should be less than two minutes to avoid boring your audience. When well packaged, the video will give you valuable leads while reducing bounce rates on your site.

Brand videos

Brand videos are a quiet way of businesses warming into the hearts of their audience. They brand sponsors or design video content, which does not promote it directly. An example would be a cooking contest where the participants use that brand’s products.

If you create the brand video properly, it will be emotive, engaging, and shareable. Design it with the audience in mind. In case you cannot do it yourself, outsource to professionals. Where possible, do not include any audio and keep to your lane by doing what you are good at.

Video testimonials

Nothing is more appealing to prospective clients than hearing how your product/service has solved a problem for an actual human. It is even more convincing when the individual says how this has happened. Such video testimonials, if authentic and of good quality, will spur the potential customers into action. This is because they portray your brand’s humanness and cultivates a strong relationship between the customer and the brand.

Wrapping up

Knowing how to pair your landing pages with appropriate video content will result in a positive outcome. Ensure the videos have authentic content and target the right audience. Identify a significant video that suits them by picking one of those mentioned above.