Entries by Guest Contributor

How to Get Your Marketing Back to Connecting to Humans and Consumers; Not Algorithms

A positive human connection is key to an exceptional customer experience with a brand. The experience stays with them, leading to loyalty and engagement. Keeping, or improving, that connection is increasingly difficult in a digital-first environment. Technology is everywhere, losing the human element in the process. Data and personalization should be used to amplify human […]

Have You Tried the AIDA Marketing Model

The AIDA marketing model was first introduced in 1898 by E. St. Elmo Lewis and it aimed to explain the theoretical process of the customer journey.  Lewis outlined four stages of this process – Attention, Interest, Desire, and Action, creating what is most likely the oldest acronym in marketing – AIDA. Due to its straightforward […]

Quick Tips for Creating Standout LinkedIn Video Content

Today’s connection post is brought to you by Geoffrey Klein. Geoffrey is the Founder & CEO of nine dots, a video and animation company that helps businesses share their message through visual communication to connect with their audience. Geoffrey is also a Tedx speaker and an adjunct professor at Temple University’s School of Media & Communications. […]

Voice Search Optimization in 2021 Using an Unstoppable Copywriting Formula

Today’s connection post (How About an Unstoppable Copywriting Formula on How to Optimize Voice Search in 2021?) is brought to you by Liz Slyman. Over the past decade, Liz has worked as a copywriter and digital marketing executive for a multitude of companies from startups and mid-sized businesses to working as the VP of marketing […]

Becoming an Entrepreneur

Today’s connection post, Becoming an Entrepreneur, is brought to you by Kat Buckley. Kat is the owner of a cleaning company in OKC called HappyCleans. Her passions include small business, startups, and healthy living When you decide to start your own business, you know that you’ll have to make sacrifices, but the reality is you […]

The Ultimate Marketing Guide For Pre and Post Mobile App Launch

Today’s connection post is brought to you by Tim Waldenback. Tim is the co-founder of Zutobi Drivers Ed, a gamified e-learning platform focused on online drivers education to help teens get their license. Tim founded Zutobi to make world-class driver’s education fun, affordable, and easily accessible for all. When you are designing your mobile app, […]