
List-building: Keep your email opt-in simple
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An email list is one of the most essential tools for growing…

Thanksgiving: The thank you effect on small business
When is the last time you said the words, "thank you?" Next…

How a simple business letter can damage your brand
LinkedIn's most connected woman, Stacy Donovan Zapar, recently…

Holiday Marketing Ideas for Small Businesses
I love this time of year. It's a time of gratitude, celebration,…

Using Online Marketing Content for Offline Purposes
Today's Thursday Connection post is compliments of the creative…

Look behind-the-scenes of an Integrated Marketing Plan
Would you let a brand new employee take over your most valuable…

Customer Experience: How one Charleston small business beats the competition
Earlier this month, I shared 3 marketing secrets of Manhattan…

Entrepreneur: 3 mistakes that make you seem like an amateur
As small business owners, sometimes we can be our own worst enemies…

3 Marketing Secrets of Manhattan Business Owners
I was given the opportunity to spend two weeks in New York City,…

Content Marketing Strategy: Personalize Your Business Brand
The company brand is what our customers use to identify our…
