Today’s guest post comes to us from Andy Mack, CEO and co-founder of SnapMobile, a mobile app development agency. Andy is a mobile industry veteran with a passion for helping companies take advantage of mobile platforms. Andy dives into all things related to App development on his blog. I encourage you to go over and have a look. But first in this post… Andy tells us some things to consider before launching a business App.
Considering a Mobile App For Your Business? Here’s What You Should Know.
Although scrolling through the app store of your preferred mobile platform might lead you to believe that everyone on Earth already has their own mobile app, there still are a large number of businesses that haven’t capitalized on it yet.
If your business is in the majority of small businesses that do not have a mobile app, or if you’re a marketing professional working with one of those businesses, you may be curious about jumping into the world of mobile apps. You may be worried that without a mobile app, you’re in danger of losing ground to more tech-savvy competitors. Or, you may be eager to dive right into the digital world and be the first in your market to have a mobile app. While there’s no doubt that mobile apps can be another powerful tool in the hands of small businesses and marketing professionals, it’s a good idea to determine if you truly need one before getting started.
Do your customers need a Mobile App or is a responsive website a better fit?
For example, even though mobile apps can be highly beneficial for some businesses, they may not be right for all businesses. It’s advisable that business owners think about how a mobile app could help their customers; if their customers would even want to use one; or whether optimizing your website for mobile users would serve the same basic purpose as an app. In some cases, a mobile app might not be the best fit for how your business connects with customers, even if your customers use their smartphones a lot.
If an App fits, prepare for the development process.
If you determine that a mobile app is, in fact, a good fit for your business, the next step is to prepare for the development process. At this stage, working with the right developer is crucial, so it’s important to research and find the developer that will best meet your organization’s goals. It’s also your responsibility to set a realistic budget and clear goals for the development team.
Before releasing your app to the world, make certain that you test it thoroughly. The following guide lays out these and many other important details you should know if you’re considering a mobile app for your business. Be sure to review it, so you can make the right decision for your business.