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16 search results for: sell to everyone

11

Holiday Marketing Ideas for Small Businesses

I love this time of year. It’s a time of gratitude, celebration, reflection, and gathering with friends and family.  Whether you celebrate Thanksgiving, Hanukkah, Kwanzaa, Christmas, or just “the holidays”, one thing that is the same for all is the celebratory theme that transcends the next month and a half.  While everyone is in a good […]

12

Seven ideas for Black Friday, Small Business Saturday and Cyber Monday

Black Friday is one of the biggest shopping days of the year. It can make or break a retailer’s sales numbers for the quarter, even the year. Last year, reportedly $59.1 billion was spent on this event, which now spreads from the Thursday before to post Black Friday weekend deals, with Small Business Saturday (November […]

13

Meet Noni, Small Businesses: Find your niche

Thursday member spotlight: On Thursdays, we like to introduce you to a fellow myMarketing Cafe member. This might be through a guest blog post or by our sharing about a member and their business. Today, it is my pleasure to introduce Noni Wang. Noni is a recent graduate of Brown University with a degree in psychology. […]

14

How to create engaging content for a boring industry

Thursday member spotlight: On Thursdays, we introduce you to a fellow myMarketing Cafe member. This might be through a guest blog post or by our sharing about a member and their business. Today, I’m introducing you to Marissa Buckley. Marissa is the Vice President of Marketing for the Florida-based insurance company Security First Insurance.  With years […]

15

Meet Erik Robinson: The good, bad, and ugly of marketing videos

Thursday member spotlight: On Thursdays, we like to introduce you to a fellow myMarketing Cafe member. This might be through a guest blog post or by our sharing about a member and their business. Today, I want to share about Erik Robinson.  He’s a talented videographer and founder of Capman Media.   Please take a look […]

16

How to lose a customer: Learn from American Airlines

The trend in sales and marketing has shifted focus from selling to “helping” customers. Your customers expect you to build a relationship with them, and they are concerned with how you are going to treat them throughout and beyond the sales cycle. To me, this isn’t a new concept for small business owners. Our customers […]