Dana is sharing a slice of her marketing knowledge in today’s guest post. She is the artist behind CereusArt Coastal Décor, founded in 2011. Whether your beach decor style is classic, contemporary, or relaxed, CereusArt coastal decor accessories are the perfect complement to your home and always make the perfect gift.
Dana does an outstanding job marketing her designs. Her Facebook page is my “go-to” spot when I need a moment to relax. Run over to her social media sites and beg her to connect with you. She’s that awesome.
Why Every Small Business Needs a Google Plus Page, by Dana Haddon
If you’re like most small business owners, you wear many hats in your organization. As a one-woman Beach Décor Etsy shop owner, I am the Artist, the Shipping Department, Customer Service, and the Advertising and Marketing Director.
Granted the handmade market is growing by leaps and bounds, but getting my products in front of potential buyers can be challenging. Early on, I realized that I needed to include social media marketing as a key component to my overall marketing strategy. It almost seems daily we’re bombarded with information about the latest and greatest social media platform. Accessing the social media landscape, and determining where to focus my already limited time is crucial. For me, ease of operation, as well as a high return on investment, are key criteria in evaluating these tools.
After careful consideration, Google+ is my go-to social media marketing tool and it should be yours too!
Google Search commands roughly 67% of search engine market share.
No surprise there. Google+ is a neat little bundle of all Google products and services in one social media format.
Did you know that YouTube is the 2nd largest search engine?
YouTube is bigger than Bing, Yahoo, Ask and AOL combined! It is the fastest growing video sharing website in the world. Google purchased YouTube in 2006. YouTube is integrated with Google Plus with the comments section. Comments on any of my YouTube videos generate a new post on Google+.
And the best part?
Google+ posts are indexed in Google Search! So now when I post a keyword rich post on Google+, I get the added benefit of having that post indexed by search and shown to potential customers when they use those relevant search terms for my products and services.
Google Authorship creates a link between you and your work in search results.
That means that if a potential customer searches for a relevant keyword in your industry, and you’ve created content with that keyword, Google will show your photo, Google+ profile, as well as links to more content you’ve authored. All of this increases click through rates by 30%. Google+ is also considered one of the fastest ways to get your content indexed by Google.
Google+ Communities allow me to network with other business owners to share tips and create mutually beneficial business partnerships. I’ve created a community of Beach Décor enthusiasts (https://plus.google.com/u/0/communities/109982503904839716919). We share trends, tutorials, and industry related information. Participating in these communities helps me build authority, trust, and a solid reputation in my industry, all while gaining search engine optimization bonus points.
Is Google+ the social media marketing magic pill? No, but it certainly amplifies your efforts in a way that no other tool can. I’d call that a pretty high return on investment.
Want a boost getting started? Here are a few free downloads including step-by-step instructions, compliments of PlusYourBusiness.com.