Is your business marketing challenged by the 140 character limit imposed by Twitter?
While challenging, the character limit is also a blessing because it forces you to truly think about your content and focus on creating value for your audience. And the more focused you are on adding value for your Twitter audience, the more engagement, clicks, and retweets your content will receive.
It’s critical to remember that businesses using Twitter successfully are building two-way relationships with their audience. They are commenting on and sharing the content that is important to their audience and having a genuine dialogue with the audience. But when it comes to sharing important content, businesses can maximize the engagement of tweets by following four easy steps.
1. Turn your tweet into visual content.
Hubspot conducted a study recently that revealed tweets with images receive 18 percent more clicks, 89 percent more favorites and 150 percent more retweets. An article by Buffer Social, confirms this statistic and shared that Buffer’s own tweets with images receive 150 percent more retweets and 18 percent more clicks than those without.
Take a quick test: Which tweet grabs your attention more?
34% of business fail w/i 2 years. Free small business marketing training – June 8 at 5:00 EST via @mymarketingcafe #smallbiz #marketing
Visual content is the key component in the most effective marketing tactics. Twitter users expect to consume content quickly and using infographics gives you space to add more information while also making the content more engaging. Draw more attention to the text in your tweet using an image. For help, turn to sites like Picmonkey that make it very easy to create dynamic images and infographics for use with Twitter.
2. Optimize your tweet with keywords
Google’s Keyword Planner can provide analytics around the content your target audience is actively seeking. Use this tool to fill your editorial calendar with content ideas and for crafting your message.
Do a little experimenting with the text you use. Begin by identifying the problem your audience is facing for which you offer a solution. In the example above, the problem for the audience is business failure. Find the words business owners are entering when it comes to business failure as well as the words being entered around the solution you offer.
3. Integrate hashtags within the content.
To help with exposure, use a site like hashtagify to identify the most popular hashtags for your topic and integrate them into the text portion of the tweet. Look for hashtags that focus on the problem as well as the solution. Remember, a prospective client suffering from a problem may be using Twitter to search for a solution. In the example above, a user might search for information about business failure, cutting costs, or generating sales. Think strategically about your hashtags from your audience’s perspective.
4. Include a link to a landing page
You’ve grabbed their attention, now it’s time to reel them in. Direct the audience to a landing page that provides more detail and a standout call-to-action.
What Twitter tricks do you have up your sleeve? Share about them in our comments below.