How To Amplify Your Content Marketing Strategy


This post comes to us from Jennifer Landry.  Jennifer is a dedicated web journalist from Malibu, California. She specializes in articles about business management and the current social media landscape. She welcomes you to connect with her on 
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How To Amplify Your Content Marketing Strategy

Do you have an amazing product to offer, but no one has heard of your business? Do you blog consistently every week, but not a single person has read or shared your content? If you’ve experienced either of these scenarios, it could be possible you need to amplify your content strategy.

A great content marketing strategy isn’t just about the content you create, but it’s also about how you share your content. As you develop your content marketing strategy, it’s important to think about the different ways to amplify your brand through customer engagement and building brand awareness.

Before you publish a piece of content, there are a few goals you need to consider. First, it’s important to pay attention to your audience, the tone of your content, and content structure. This will help you create content that’s more likely to get shared by your readers.

Next, it’s important to consider the different types of platforms available for amplification. There are two avenues you can follow when amplifying your content which include paid media and owned media. Paid media is content your business pays for such as Twitter promotions, Facebook advertisements, and targeted LinkedIn posts. Owned media, on the other hand, is content your brand creates such as company blogs, social media profiles, and your business’ website.

As you continue to create content, always think of ways you can amplify your brand. Remember, only 20 to 30 percent of content marketing budgets are dedicated to content creation whereas 70 to 80 percent of budgets are dedicated content amplification. This is your opportunity to find ways to promote your content online and get it noticed by influencers in your industry.

Creating content is just the first step of building awareness for your brand. Once you incorporate the best tools for amplifying your brand, you’ll attract more customers and increase engagement. If you’re looking for more ideas about amplifying your content, check out the following infographic: