When people say social media is a free marketing resource, they are lying to you. Our cafe team has revamped our social media channel strategy and I’ll be the first to tell you that hours and hours of your valuable time go into curating and creating the content your audience needs, wants, and loves. And […]
Put a hundred small business owners in a room and you’re likely to hear a hundred different stories of how they became successful. You’ll find people as different as night and day. People from all walks of life and with varying strengths and skills. But look closer and you’ll begin to see commonalities. While their […]
Is your business marketing challenged by the 140 character limit imposed by Twitter? While challenging, the character limit is also a blessing because it forces you to truly think about your content and focus on creating value for your audience. And the more focused you are on adding value for your Twitter audience, the more engagement, […]
Scroll through your personal news feed on Facebook and you’re likely to come across updates from friends, peppered with hashtags. A quick pass through my news feed just this morning found #lovingmaryland, #cheers, #friendsforlife, #alwaysthereforme. Consumers of social media are using hashtags to express feelings, humor, and point at the things in life they care […]
Do you track how many leads your business receives each day? Each week? Do you know which of your marketing efforts results in the best leads? An examination of myMarketing Cafe’s online and offline lead sources revealed the following as our top five high quality lead generators. For us, digital marketing takes precedence because of […]
One of the first questions I ask a prospective new client is ‘What is your marketing budget?’ How they answer this question tells me a great deal about how to help them. If their answer is that they don’t have a budget, then I know I have to begin at the beginning and show them […]
If a new social media channel launched tomorrow, how quickly would you look into whether you could use it for your business? Are you an early adopter? Or are you in the middle with the majority adopters? Maybe you are what Everett M. Rogers labeled the laggard, and you’ll use the shiny new toy after […]
Do you give presentations or host trainings as part of your business marketing? Maybe you host or guest speak on webinars or Google hangouts. Or maybe it’s a bigger deal and you are the speaker for an online conference, or even at in-person events. Whatever the venue, speaking is a great way to position yourself […]
When it comes to driving the right clients to your website, a business blog is by far the most valuable, versatile tool. Don’t believe me? Then you haven’t read 27 Powerful Reasons for a Business Blog. And while your blog is the ‘power tool’ of all content marketing tools, it isn’t effective all by itself. […]
There is a good and bad side to small business marketing. On the good side, every day creative geniuses are developing new ways we can market our business– think email marketing, social media, Apps, and daily deals sites like Groupon. Not everything will apply to our way of doing business or to how we interact […]