Are you using social media to support sales efforts? For social media to be an effective sales tool, it must be part of an overall marketing strategy that builds trust with our audience and moves them to action. We have to look beyond ‘likes and shares’ and consider how to strategically use social media to […]
It’s alarming and discouraging, but according to Gallup research, five out of 10 U.S. businesses fail in the first five years. Five years of blood, sweat and lots of tears go swiftly down the drain, and this often leaves behind a bad memory that may linger for years. And for many people, there’s a good […]
Have you ever considered turning your knowledge into an online course and selling it? It’s much easier and harder than you might think. The team at myMarketing Cafe just wrapped up an online marketing course to help nonprofit leaders, and we learned a great deal from the experience. In this post, I thought I would […]
Last week, I was networking with Jose Silva, who has enjoyed a long and successful career as a financial advisor. We were discussing his marketing strategy and brainstorming ideas about how we could help each other with our connections. During our chat, Jose brought up a great point. We were discussing social media management and […]
As a small business owner, I spend a considerable amount of time creating content designed to persuade prospects to choose my company. I’m not sure consumers realize just how lucky they are living in this day and age of content marketing. I give away huge chunks of knowledge that took me years to learn, all […]
Visual content dominated 2014 and is the biggest marketing strategy for 2015. Are you using it with your marketing efforts? We’ve seen tremendous growth with content marketing over the past five years, including the switch from outbound to inbound marketing, where businesses focus on creating valuable content that draws the ideal audience to them. But […]
Ahhh, the famous Ellen selfie… Now that’s a billion dollar selfie! The once digital trend of Millenials has turned into a marketing phenomenon. Businesses of all sizes are tapping into the power of selfies. Marketing Cloud recently shared how companies are successfully using selfie marketing to reach customers. But, where some succeed, many others fail. There […]
A few months ago during a meeting, I asked a prospective client who his target audience was. His answer was, “Earth.” For many new business owners, this may seem desirable, because you’ve just spent an exorbitant amount of time and money planning and creating your business. You need customers and you need them now! Does […]
Yesterday, I had a wonderful visit followed by lunch with a great friend and fellow writer. (Truly, I have some nerve putting myself in the same writing category with her.) We met almost two years ago, but we met “in person” for the first time yesterday. Amanda Cleary Eastep, aka Word Ninja, is a member […]
Inbound marketing is a marketing strategy that began in 2006 and uses high-quality content to bring “interested” prospects to your company door. That means instead of chasing prospects, they actually come looking for you. Soak that in for a minute. Doesn’t that sound nice? Imagine opening your morning emails and finding several inquiries from happy, interested […]