Have you ever tried to assemble something without first reading the directions? Hit or miss, right? Sometimes we get lucky, and sometimes we end up with way too many extra-parts and have to start all over. Directions are important. They have been tested and evaluated to determine the absolute best way for you to assemble […]
When I talk to small business owners, the message that rings loudest is how busy they are. Owning your own business is quite possibly one of the hardest jobs on the planet. You put everything you are and everything you have into making the business work. Your personal success is riding on it, your professional […]
It seems everywhere we look online there’s buzz about employer branding. On one side, we are living in a time where there are still many people struggling to find jobs, and on the other side, companies are focusing on effectively branding themselves as preferred employers to draw in applicants. HR managers are pulling out all […]
Got your cup of coffee ready? I’ve included this beautiful sunrise photo in today’s blog so you can start the week off right. And on that note, let’s get started. Did you know you have a library of free marketing resources at your fingertips, to help you look just like the big guys? One of […]
And old but good tip for growing your business is to never stop learning. In today’s blog, I write with a new perspective on moving forward. I’ve spent the past few days reorganizing, and came across some correspondences from a couple of years back. As I read these letters that I addressed to partners or […]
Today I want to share about a topic that every company, regardless of size, will face: crisis. And inevitably, the crisis will go public. A public relations crisis can come in many forms and sizes. It may be small and centered around poor customer service,or it may be huge and centered around the injury or […]
Are you using a Search Engine Optimization (SEO) strategy with your company blog? I shared in an earlier post that including a blog with your website is a great way to keep your content fresh and updated, and keep you at the top of search results. But simply writing a blog isn’t all you need […]
Ask any successful business owner what is their greatest asset and they will tell you it’s their employees. At the cafe, we encourage business owners to spend a great deal of time planning employee development strategies. We offer explanation and suggestions in our Marketing Tookit section of the cafe. If you haven’t read through this training, […]
Here at myMarketing Cafe, we have often recommended sharing some of your secrets with your audiences and prospective audiences. Teaching others something treasured and secret is a great draw for your business. In the end, it can also help you meet your sales goals. For example, if you share a little about how you make […]
Each day, I spend time searching for ideas to help small business owners with their marketing and then I share the ideas with you here, on the Cup of Jo blog. This morning I want to talk about something off subject. Starting and operating your own small business can be the most rewarding journey you […]