When carrying out marketing plan strategies that focus on engaging consumers and using social media, Pinterest is a must use. Travel and lifestyle are two of the top searches for Pinterest users and this presents a terrific opportunity for realtors when trying to bring a property and a destination to life. Is there anyone who […]
Here at myMarketing Cafe, we promote a marketing model commonly referred to as Netweaving. In short, Netweaving is a practice of reaching out to your contacts and asking the question, “what can I do to help you?” It is what Dan Cathy of Chick-fil-A did for John Maxwell when he moved his business to Atlanta. […]
When developing your content and messaging, a successful strategy is to get your audience members to place themselves at your place of business, in their mind. This is easiest for those in the tourism, entertainment and hospitality industries. After all, we can all picture ourselves in that hammock on the beach next to a bucket […]
It’s been long proven that customer testimonials are an effective way to turn website visitors into customers. Testimonials are unbiased reviews that can provide the final nudge during a customer’s buying journey. Your everyday customers are a true reflection of your ideal market. As a small business owner, one of your leading goals is to […]
I’m always shocked when I ask a small business owner the question, ‘how often do you follow up with your customers?’ and I hear responses like ‘what do you mean?’ or ‘we don’t really have a follow up process in place, other than an invoice.’ If this is you, we really need to change this! […]
When buying or selling a home, realtors for either side will tell you that staging the home is very important. For the buyer, it helps paint a picture of what it would be like to live there. For the seller, it can help their home stand out from the many other properties a buyer is […]
All of the popular social media sites offer the ability to show what’s currently trending, or the hot topic of the day. You can save time searching the sites by setting up a Google alert to do this for you or looking at the homepages of sites like MSNBC or The New York Times. But […]
As a small business owner, you are already trying to squeeze about twenty different jobs into your work day. When it comes time to trying to write a press release or new content for a web page or other creative, it’s understandable to think you might battle writer’s block. Your mind is in a million […]
Business owners and savvy marketers have been finding new and creative ways to use Pinterest to promote their business, brand or product line. Using Pinterest has proven to be a great way to paint a picture and plant an idea. Today, I’m sharing about what I’ve labeled as the virtual plaza concept. Ever notice how […]
When you have completed your LinkedIn profile, built a strong contact base and established your company identity on LinkedIn, consider using the update function to share about employee successes. LinkedIn is a professional networking site used by 200 million professionals. At any given time, your company could have prospective employees searching for information about you […]